UFC announced their plans last Thursday to return the “Fight for the Troops” series, likely kicking off by the end of the year.
According to MMA Junkie, the mixed-martial arts entertainment company announced the renewed sponsorship as a result of a deal made with Harley-Davidson, allowing the special events to make a comeback.
“Two pillar programs of our new partnership surround two passionate initiatives for both brands: A military program that provides benefits to both active and inactive military personnel, as well as first responders and Harley riders socializing at their local dealerships to watch UFC pay-per-view events,” UFC Executive Vice President of Global Marketing Partnerships Mike Mossholder said.
Press releases indicate that the military program will offer “exclusive benefits to active armed services personnel and veterans”, where both active duty personnel and veterans have the opportunity to get discounted tickets at specific events as well as UFC Fight Pass subscriptions.
While they have been catering to troops since 2006, UFC didn’t begin their “Fight For the Troops” series until 2008, when the proceeds for Fight Night 16 went to the Intrepid Fallen Heroes Fund. The second event took place in 2011 and the final in 2013.
No details on venues or timelines have been officially announced for “Fight for the Troops 4”.
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